Exclusive?

I love watching movie trailers. When I go to the theatre (a rarity these days) I anticipate the new trailers (once known as previews) almost as much as the feature presentation. Luckily, there's the Internet. Not the same, but still, I check iTunes Movie Trailers regularly. But I noticed something a couple of weeks ago... every time there's a new clip added to the site it's lauded as 'exclusive'. Exclusive to whom? Only those special enough to have broadband Internet connection?

Anyway, the new Groovin' With Ken! spot for the upcoming Toy Story 3 is worth checking out.